Sales Strategies for SMEs in Post Covid-19

It is vital to note that, most prospects and potential customers have been forced to rethink their buying priorities, preferences, and spending plans. Their buying decision-making has been greatly affected by their current financial and economic situation. Business owners must therefore consider the purchasing power of their clients to invest in their products or services. Many businesses in Accra have started to offer special “pandemic deals” in response to attract customers during the coronavirus recession.