Do you own Family Business: Key marketing strategies you must know?

Having family members as part of your business seem to be the best way of doing business. It is like working for the family with the family.  There is no scope for trust issues and there would be an assurance that everyone would keep their 100 %, as the sense of ownership exists in all of them. But according to market statistics, most of the family startups end no sooner after they have started.