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A knowledge engagement platform leveraging marketing best practices and updates for SME leaders and practitioners as well as students interested in family businesses, SME marketing or just marketing at different levels. Marketing Matters curates content that is relevant to SMEs to align people, processes and knowledge.


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Credibly reintermediate backend ideas for cross-platform models. Continually reintermediate integrated processes through technically sound intellectual capital.
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November 30, 2021 Digital Transformation0

<p style="text-align:left;">Micro, Small, and Medium Enterprises (MSMEs) have long been recognized as the pillars of the Indian economy. With approximately 6.3 crore MSMEs in the country, the sector is the second-largest employment provider and significantly contributes to the country’s GDP.<br/><a href="https://smematters.net/building-tech-ecosystem-to-enable-the-digital-transformation-of-msmes-in-india/" target="_blank" rel="noopener noreferrer"><strong>Read More...</strong></a></p>


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<p style="text-align:left;">SMEs make up more than 98% of companies in the United Arab Emirates (UAE) and contribute more than 52% to GDP, according to government data. In Saudi Arabia, SMEs comprise 99% of businesses, providing 64% of total employment in the country. Businesses that weren’t digitally ready were heavily affected and many went out of business. <br/><a href="https://smematters.net/how-gulf-smes-are-building-digital-resilience-amid-the-pandemic/" target="_blank" rel="noopener noreferrer"><strong>Read More...</strong></a></p>


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<p style="text-align:left;">Traditionally, there have been standardized methods and specific processes that one has to take when starting their own business and entering the world of enterprise., .<br/><a href="https://smematters.net/the-importance-of-digitalization-for-smes-in-the-uae/" target="_blank" rel="noopener noreferrer"><strong>Read More...</strong></a></p>


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<p style="text-align:left;">Small and Medium Enterprises (SMEs) are starting to contribute significantly to India’s GDP. Although these are considered to be the backbone of our country’s economy, .<br/><a href="https://smematters.net/why-digitization-of-smes-is-a-must-for-the-indian-economy/" target="_blank" rel="noopener noreferrer"><strong>Read More...</strong></a></p>


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<p style="text-align:left;">Digital transformation (DT) is the process of redefining the entire business strategy by adopting the latest and emerging digital technology in driving the business through strategic plans and organizational change to augment the revenue and provide substantial value.<br/><a href="https://smematters.net/the-impact-of-digital-transformation-on-small-to-medium-sized-enterprises/" target="_blank" rel="noopener noreferrer"><strong>Read More...</strong></a></p>



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SME MATTERS

A knowledge platform for Leaders and Employees of SMEs with curated content specially devised for SME business. Find the latest insights and knowledge here – all in one place. Preparing you for business growth



SME MATTERS


A knowledge platform for Leaders and Employees of SMEs with curated content specially devised for SME business. Find the latest insights and knowledge here – all in one place. Preparing you for business growth