SME MATTERS

Empowering SMEs to Build Customer Base Quickly


READ MORE


SME MATTERS

Everyone needs Marketing


READ MORE




Curated Content and Resources for SMEs

Find your Space


FOR SME LEADERS



FOR SME LEADERS



UNDERSTAND MARKETING. GROW YOUR BUSINESS



PREPARE FOR EQUITY – LOOK ATTRACTIVE TO INVESTORS



Strategy



Family Businesses



SME PROFESSIONALS



SME PROFESSIONALS



B2B MARKETING



Digital Marketing



Corporate Finance



Technology



SERVICES



SERVICES



CMO ON DEMAND



MARKETING ON TAP



INSIDE SALES



COMMERCIAL EXCELLENCE



ACTIVITIES



ACTIVITIES



JOBS IN SMES



Get discovered: SET UP A PROFILE



SUBMIT CONTENT



HEADING


Build your knowledge. Establish your future


Build your knowledge. Establish your future


A knowledge engagement platform leveraging marketing best practices and updates for SME leaders and practitioners as well as students interested in family businesses, SME marketing or just marketing at different levels. Marketing Matters curates content that is relevant to SMEs to align people, processes and knowledge.


LATEST BLOGS



LATEST BLOGS



Realising the potential of SMEs

A handbook for entrepreneurs


View Detail


Ambition Helping SMEs Grow

Posted by Arundhati Mukherjee, October 31, 2019


View Detail


Know When Its Time for a CMO on Demand

Posted by Arundhati Mukherjee, April 9, 2019


View Detail


LATEST NEWS



LATEST NEWS


Blog

Credibly reintermediate backend ideas for cross-platform models. Continually reintermediate integrated processes through technically sound intellectual capital.
Can-Indias-manufacturing-sector-propagate-diversified-green-jobs_.jpg


While ordering dinner last night, it was exciting to see that new-age tech companies like Zomato make carbon conscious deliveries in Mumbai and Bangalore, i.e, the food would be delivered on bikes with no carbon footprint.

Zomato, akin many other progressive businesses, also aims to switch to 100 percent Electric Vehicles (EVs) by 2030. This led to me thinking about the nature of such environment-friendly or ‘green’ jobs and how ubiquitous they actually are in society.


Read Full Article

Work-from-Home-Ends_-Why-People-are-Quitting-their-Jobs-Instead-of-Going-back-to-Office.jpg


After almost 2 years of working from home, employees seem to prefer working from home over higher salaries and are even willing to quit their job if that option is taken out. However, in the wake of a significant decline in the number of Covid cases, government and private offices across the country have announced to end work from home.

A survey conducted by recruitment and staffing firm CIEL HR Services showed that employees are even ready to quit the job if that option is taken out. Of the 10 respondents, at least 6 were ready to resign instead of returning to the office.


Read Full Article

India_-Work-Culture-In-2022_-Hybrid-Is-The-New-Normal_.jpg


In the wake of the COVID-19 outbreak, corporates were pushed to quickly switch to a work-from-home (WFH) model. As the gate towards normalcy attempts to open, businesses are now faced with testing times to find the right balance between an online and offline work setup. In a pre-COVID era, what was otherwise considered an exception, now seems to be an accepted ‘new normal’. To that end, businesses worldwide are starting to peel off their birds-eye reservations around a WFH setup, and are revamping their former conventional ideologies and practices to accommodate a paradigm shift in work culture, with an increasing acceptance towards a WHF or a hybrid working model – and in some cases, even on a permanent basis.


Read Full Article

Career-Opportunities-for-Management-Professionals.jpg


“Management is in everything you do. Manage others the way you would want to be managed” Brian Tracy, is the golden rule adopted by many.

Management degree gives broad knowledge of all functional areas: marketing, finance, economics, operations, and HR while building managerial skills in terms of technical, analytical business and people management. There are numerous opportunities to grow one’s career post- MBA as it imparts training to become a highly-skilled specialist or a generalist.


Read Full Article

Five-Ways-to-Change-Your-Sales-Strategy-After-COVID.jpg


If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world.

Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting.


Read Full Article

4-Digital-Strategies-for-Small-Businesses-Recovering-Post-Pandemic.jpg


Small businesses have been hit hard by the Covid-19 pandemic. In the first three quarters of 2020, the 50 largest companies in the U.S. saw their revenues grow by an average of 2 percent. Meanwhile, small businesses lost 12 percent of their revenues and more than 100,000 permanently closed. The Paycheck Protection Program hardly stanched the bleeding and was criticized for benefitting larger companies more than the small businesses it was intended for.

One reason smaller firms are disproportionately suffering is that they have struggled to reach their customers during the pandemic.


Read Full Article

Raising-capital_-Why-SME-IPO-may-be-a-good-choice-for-small-businesses.jpg


Everyone has dreams and most of us want our dreams to come true. Similar to big companies, small companies also dream of getting themselves listed on the stock exchanges, but they generally fall short of meeting the eligibility criteria of the BSE and the NSE.

World over, governments have recognised the role and importance of the SMEs in their economy, which have become silent drivers of economic development. The biggest challenge being faced by these enterprises is access to capital.


Read Full Article


Build your knowledge. Establish your future


A knowledge platform for Leaders and Employees of SMEs with curated content from the world’s business authorities for SME business. Find the latest insights and knowledge here – all in one place. Preparing you for business growth.


Follow us

Stay connected with us on social media

Subscribe to Newsletter

Stay connected with us on social media

Can Select Multiple
Digital MarketingCareerFinance

TechnologySME NewsLeadership



SME MATTERS

A knowledge platform for Leaders and Employees of SMEs with curated content specially devised for SME business. Find the latest insights and knowledge here – all in one place. Preparing you for business growth



SME MATTERS


A knowledge platform for Leaders and Employees of SMEs with curated content specially devised for SME business. Find the latest insights and knowledge here – all in one place. Preparing you for business growth