4 Digital Strategies for Small Businesses Recovering Post-Pandemic

Small businesses have been hit hard by the Covid-19 pandemic. In the first three quarters of 2020, the 50 largest companies in the U.S. saw their revenues grow by an average of 2 percent. Meanwhile, small businesses lost 12 percent of their revenues and more than 100,000 permanently closed. The Paycheck Protection Program hardly stanched the bleeding and was criticized for benefitting larger companies more than the small businesses it was intended for.

One reason smaller firms are disproportionately suffering is that they have struggled to reach their customers during the pandemic.